Wamafy

Compliance & Deliverability

Stay on the right side of Meta: opt-in rules, quality ratings, messaging limits and template policies for WhatsApp marketing in India.

WhatsApp Messaging Limits Explained: Will You Hit Yours on Sale Day?
Compliance & Deliverability

WhatsApp Messaging Limits Explained: Will You Hit Yours on Sale Day?

Your WhatsApp Business number can only start conversations with a set number of people in 24 hours, and new accounts start at 250. This guide explains what the messaging limit counts, the five levels on Meta's own page, why the limit is shared across your business portfolio, how to raise it, and how to plan a 6,000-contact sale send on a 2,000 limit before the festive sales open on 8 October.

8 min read
How to Collect WhatsApp Opt-Ins Before the Festive Rush
Compliance & Deliverability

How to Collect WhatsApp Opt-Ins Before the Festive Rush

Every festive broadcast plan assumes a list you are allowed to message, and most Indian businesses do not have one. A transaction is not marketing consent, an inbound message is not either, and Meta puts the burden of proof on you. Here are the nine places to collect a real opt-in, the checkout wording that works, why the DPDP Rules make pre-ticked boxes a legal problem rather than a bad habit, and why click-to-WhatsApp ads become the last free messaging window on 1 October.

12 min read
WhatsApp AI Chatbot Rules in 2026: What Meta Actually Banned
Compliance & Deliverability

WhatsApp AI Chatbot Rules in 2026: What Meta Actually Banned

Meta banned general-purpose AI assistants on WhatsApp, not business chatbots, and the rule has been in force since 15 January 2026. If your bot books appointments, tracks orders or answers questions about your own products, nothing changed. What did change is the bill: from 1 October service replies become billable at Rs 0.115, while Meta Business Agent replies are billed by token at roughly Rs 4 each. The exemption is real, the discount is not.

9 min read