Wamafy Blog

Insights, tips, and best practices for WhatsApp marketing

Father's Day WhatsApp Playbook for Indian D2C Brands (June 21, 2026)

Father's Day in India is June 21, 2026. This WhatsApp playbook for D2C brands covers a 12-day campaign timeline, three approved template scripts, gift categories that sell, price tiers, and a cart recovery flow for gifting buyers.

June 4, 20268 min read

E-commerce on WhatsApp

WhatsApp Cart Recovery for Shopify Stores in India (2026 Playbook)

Indian D2C Shopify stores recover 8-15 percent of abandoned carts with WhatsApp vs 2-4 percent with email. This playbook covers the 3-message sequence, timing, sample templates, INR cost math, and the 5 mistakes that kill cart recovery flows.

May 25, 20268 min read