Campaigns & Templates
The Ganesh Chaturthi WhatsApp Playbook: Five Waves, Four Messages
Most Ganesh Chaturthi campaigns are one message sent on the morning of the festival to the whole list, which is wrong on both timing and audience. The buying happens in five visarjan waves, and this is a regional festival where Karnataka is nearly as big as Maharashtra. Here are the four sends that cover the eleven days, the INR maths on segmenting, and the clash nobody has flagged: visarjan on 25 September falls inside the expected Big Billion Days week.
9 min read
