Insights, tips, and best practices for WhatsApp marketing
WhatsApp per-message pricing turned one year old on July 1, 2026. Here is what the switch from conversation billing actually did to Indian SMB bills, the rate rises and INR migration that followed, and how to budget before the free service window closes in October.
A founder POV on why I built Wamafy without the per-message markup most BSPs add on top of Meta. The real INR math, the honest trade-offs, and what WhatsApp marketing pricing transparency means for Indian SMBs.
Meta raised India marketing rates 10 percent in January 2026. Most SMBs still do not see the BSP markup added on top. This guide walks through the full cost stack with a worked example for a 10,000-message Diwali campaign.